Marketing that moves you → forward.
Sulong means forward — and forward is the only direction we work in. We're a full-service agency in the Makati CBD building the strategy, media, and creative that help Filipino and APAC brands grow with real momentum.
Six disciplines, one direction.
A complete in-house team — strategy through execution — so growth never stalls in the handoff.
Brand Strategy →
Positioning, naming, messaging, and identity systems that give your brand a clear reason to be chosen — and room to grow.
Performance & Paid Media →
Meta, Google, TikTok, and programmatic campaigns engineered around the metrics that move revenue, not vanity reach.
Social & Content →
Always-on content, community, and creator partnerships tuned for how Filipino and APAC audiences actually scroll and buy.
Creative & Design →
Campaign concepts, video, and design that stop the feed — built to be produced fast and tested faster.
Web & Digital →
High-converting websites, landing pages, and storefronts — fast, responsive, and wired for measurement from day one.
Analytics & MarTech →
Tracking, dashboards, and attribution set up properly — so every peso of spend has a clear line back to results.
A forward motion, in four moves.
No bloated retainers, no theatre. A tight loop from insight to outcome that keeps brands advancing.
Listen & Locate
We dig into your market, customers, and numbers to find exactly where the next gain is hiding.
Set the Direction
A sharp strategy and creative platform everyone can rally behind — with targets we'll be measured against.
Launch & Drive
We ship campaigns, content, and channels quickly, then push spend toward whatever the data rewards.
Measure & Move
Transparent reporting, weekly optimisation, and a steady compounding of what works. Onward — sulong.
A Makati-based team of strategists, makers, and media buyers — your kaagapay in growth.
Sulong Media was founded in 2017 by Patricia "Pat" Mercado, a strategist who grew tired of watching good Filipino brands held back by scattered agencies and reporting nobody trusted. The fix was simple in principle: put strategy, creative, and media under one roof, point everyone at the same numbers, and keep moving.
Today we're a senior, hands-on team working out of the LKG Tower on Ayala Avenue — close enough to the brands we serve to feel the market shift in real time. We partner with founders and marketing leaders across the Philippines and Southeast Asia who want a true growth partner, not a vendor.
We keep our roster deliberately small so the people who win the work are the people who do it. That's how we stay accountable, stay fast, and keep brands going sulong — forward.
Point your brand → forward.
Tell us where you want to go and where you're stuck. We'll come back with a clear, honest view of how we'd help you get there — usually within two business days.
37F, LKG Tower, 6801 Ayala Ave,
Makati City, 1226 Metro Manila,
Philippines